Whats In A Title? I’m Sorry WHAT?

What is in a title? I mean does it really even matter? I’ve started picking out topics that I feel are a bit more interesting to discuss lately and I think the response has been good in terms of comments and link backs but what is in a title? What makes a title worthy? So I pondered about this for a good part of today and instead of doing a list I figured I’d just talk about it.
I personally think that the more eye catching a title is or the more controversial it is, the more people are likely to read it. I mean Syed had a recently post on Balkhis with the title “9 Tips To Be Successful Online” and to me thats just more interesting than saying. A few tips on being successful. It isn’t by accident that you have a good title you really have to work for it.
One of the things is the word choice. Picking one word over another makes a big difference specially with adjectives. You can say “Unhappy With X Advertising Company” or you can say “Absolutely Frustrated with X Advertising Company”. Its not about embellishing anything, its just about saying or writing something in a manner that makes it more interesting.
You could also go into the whole aspect of how to phrase the title. Whether you write it as a sentence or a question. Usually questions result in more comments mainly because you connect to your readers. Lets take a look at Jim’s post which I’ve talked about before, its titled “Google Pagerank Update - Does Pagerank Accurately Judge Website Popularity?” Phrasing it as a question instead of saying “Pagerank Inccurately Judges Popularity” is just more interesting. That question automatically brings up an answer in my mind and so thats another example.
The basic point is that the title has to be attention grabbing. You can do so by making it informative such as a review of a highly anticipated product (ex. iPhone 3G Detailed Review) or controversial (ex. Are You Faking Your RSS Subscribers? Some People Are). You have to realize that although being controversial can be a good thing, you shouldn’t necessarily blatantly point fingers at anyone unless you know the entire truth. Controversial topics are a bit risky but can be highly rewarding.
So, I personally think that I’d be more likely to read a post if I find it more interesting and that can depend from person to person but usually you tend to strike a chord with everyone by using some of the tips above. I’ve had some great titles and if you look at my earlier posts, some not so very good ones. Overall, your title should get the point across in an eye catching manner! Let me know your thoughts, Are you more likely to read a post if the title is interesting?

















