Apple Store

So apparently its confirmed that Apple has banned Myspace in its retail stores. Their reasoning behind this is that around 2 million people visit the apple stores across the nation weekly and they want more and more people to try the Mac computers. According to them, people that accessed Myspace would hang around the stores longer and that it was interfering with business. Based on statements by employees at some stores, the “Myspacers” would come in and snap pictures of themselves using Mac’s built-in webcams and actually upload the image on their Myspace account while in-store. Of course from the looks of it, it does sound quite time consuming and its very likely that at the high volume stores this could be a problem. Where I live, Houston, a new Apple Store has cropped up in the First Colony Mall over the past few months. The first store was in the Galleria and being the only one around the area at the time, it used to consistently be crowded with people toying around with all of Apples’ computers, iPods and the like. With more and more stores coming around, it seems like the demand for Apple products is also going up. On a recent visit to one of the newer stores, it was evident that people are craving Apple products or at least for that matter, liked being around everything Apple. The store was pretty much packed and most individuals were huddled around the computers in the store and although there were some individuals who seemed keen on trying the Mac computers on display, they were unable to do so. For myself, I was unable to have a look at the iPods on display mainly because half of them were left uncharged and some weren’t fully functional (slight damage) and maybe faulty display units could also account for a drop in sales at some stores. From my perspective, it seems like a good idea but it may seem as though Apple believes that Myspace is the sole reason for people hogging up computers. There could have been alternative ways to go about it – such as having a time limit for usage on the computers or politely asking certain individuals using the computers for excessive amounts of time to give others an opportunity to use the computers as well. Taking a step back and looking at the alternatives myself, I too would think that the least time consuming and best financial option that would decrease computer usage would be to block Myspace.com from store computers. From a consumer standpoint it lets consumers know that the next time they visit an Apple store that there is a better chance of them getting their hands on a Demo Mac computer. Overall, this could be a good strategic move for Apple in terms of tempting more people into getting a Mac.

Source : WebWare