Its a good question to ask whether the number of visitors you have means anything, in terms of your blog. For one thing, statistics seem to give the impression to people about how successful your blog is but is that really true? Lets take a look at some instances where statistics are important and when you can be misled by them.

1. Its known fact by now that the number of visitors you have decides how much people are willing to pay for ads on your blog but does that mean that those visitors are actually going to read your post or click on your ads. Sometimes, you may get a high number of visitors through a previously successful post but that doesn’t mean that your advertisers are getting the same exposure. In a positive light, we have seen how well John Chow’s paid reviews work. For $400, you can get reviewed by him and drive traffic to your blog because his readers are genuinely interested in checking out blogs of interest.

2. Statistics can also help bring you personal satisfaction by seeing how many people stumble across your blog or how many people are interested in reading your content. For example, you may have 100,000 visitors but if the average time on your page is a minute, that means that most of those visitors are not staying on your page. This is one way that high numbers can be misleading. Usually for a blog to be successful, your visitors have to be around for atleast 3 minutes on your blog.

3. RSS Feed Subscribers that actually read our feed. I dont know how many people have subscribed to my feed, but I do know how many people actually check my feed thanks to feedburner. The idea is that sometimes people subscribe to your feed but don’t actually read your feed, rather they come to your blog. Sometimes, what happens is that those visitors are counted twice. For example for someone like Darren Rowse (Problogger), he has almost 34,000 feed readers and maybe 10% of them also visit his blog on a daily basis. In the case that he gets 1,000,000 visitors a month, that 1,000,000 includes 3000 feed readers per day or about 90,000 unique visitors per month.

I hope you have seen some of the ways statistics can be misleading. Also, I do not mean to pick on Problogger or JohnChow as these are just examples. These numbers are just for the sake of getting a point across and may not necessarily represent actual statistics. In any case, hope this post was interesting and I am sure that I deal with the same kind of “statistical errors” and so do many others. I felt it would be interesting to talk about some of the unavoidable erors that could come about with regards to statistics. Hope you guys enjoyed the post, let me know your thoughts. Thanks!