Enkay Blog

Is Facebook Advertising For You?

Well, I started off with Market Leverage as my first affiliate network and after seeing others doing well I decided to give it a shot. Plus, they’ve been really helpful and nice to me and I felt kind of guilty for not even knowing how to get started. Anyway, I read a few websites and decided to give Facebook a shot. I realized that if you join the Visa Business Network, you get a $100 voucher for Facebook which will give you the opportunity to experiment with the ads.

Aside from the $100 Voucher I’ve used my Paypal account to create a virtual credit card that comes in handy and linked it to my Facebook account for additional funds. Currently, I’m not spending too much on advertising per day because I want to test it out first and I have been working with Facebook for the past week and theres a few things I’ve learned so I’d like to talk about those.

1) Your Ads Will Get Disapproved – The thing about Facebook advertising is that you will have to keep submitting your ads several times before they approve them. One of my ads was denied 33 times before finally being accepted. So the basic idea is to keep re-submitting your ads before it gets accepted. You may have to make changes so that it appears different but it won’t be long before you get accepted.

2) Capitalization Guidelines – A lot of my ads were rejected because of capitalization issues in my titles or descriptions. You cannot capitalize words that you wouldn’t usually capitalize or words that don’t need capitalization in your title and sentences. So be careful how you capitalize and use words in your ads as it can be disapproved for those reasons also.

3) URL Guidelines – A few of my ads were rejected because of domain guidelines they had. The idea is that you cannot use a redirection or an inline frame. You also have to use a URL that they believe clearly depicts your offer. In the sense that if I am running an ad for diet pills, I cannot have the URL say “Sexy Body” or “Hot Body” or anything of that sort.

4) CTR’s & Leads – The average CTR rate I have is .04% and I’ve stated that correctly. Thats not 4%, thats .04%. The CTR is quite low and thereby the leads that result from it are merely based on your landing page. The number of people who complete the offer after clicking has averaged around 50% so thats a good number however your ad racks up impressions faster than clicks so be sure to pick CPC rather than CPM to avoid paying by 1000 impressions and paying per click instead.

5) Monitor Your Performance – I know of many people that are unhappy with the way their Facebook advertising campaign is performing and so I’d recommend keeping a track of your earnings and expenditures and figure out whether its worth it for you keep investing more time and money. This is necessary to not end up in the red as some people have.

Verdict
All in all, Facebook ads is working for me however its not working for quite a few people. I would recommend you to try it out by using the coupon first and if you think its worth it then you can give it a shot otherwise you may just end up losing money and being unhappy. Pick offers that you think will appeal to your target audience and Market Leverage has several offers to appeal to all different kinds of people.

So, I hope you liked my post about Facebook Ads and I know that I’ve never talked about affiliate advertising before but since I’m just getting started I thought it would be nice to share my experience. Anyway, Happy Friday and hope you guys have a great weekend.