Picking Offers For Affiliate Marketing
So, you know that I’ve been playing with the idea of Affiliate Marketing with Market Leverage and the end of August concluded my experimentation and I realized that there are ways that you can pick offers to maximize your earnings specially as a beginner. I’m going to share a few tips as to how you can pick the right offers and what to look for:
1. Target Audience - Every offer that you pick to advertise has a target audience. If you’re advertising dating websites to a 60+ year old audience then it won’t be as profitable as advertising to an audience between 20-30 years of age. You have to keep your target audience in mind because thats how you can expect to generate the most leads.
You can do one of two things (1) select your target audience and then pick offers or (2) pick offers and then decide who the target audience is. My opinion is that the second option works better because after you have picked an offer, selecting a target audience after that will make it more accurate.
2. Dont Look at Just CPA – Sometimes individuals decide to pick offers that provide large amounts of money for a lead. Don’t look JUST at the CPA. Obviously, you have to look at it but don’t just pick an offer because it offers you a great CPA. Make sure that the offer you pick is the one you want based on the number of leads you can expect to generate. Consider this:
1 Lead with a $100 CPA = $100 for you
20 leads with $20 CPA = $400 for you
So its not really about how high the CPA is but how many leads you can generate from it.
3. Would You Click On It? – Sometimes you have to think whether you’d click and complete the offer that youre putting out there. Its not necessary for you to think that but sometimes the offers require quite a bit of information and you’d have to think whether someone would be willing to fill the information out.
Some offers that require emails or zips earn low CPA but they can convert really well since most people are okay with giving that information out. Others that require a lot of information and specially credit card information can tend not to do as well unless you know what you’re doing. I’m just suggesting that if you’re a beginner stick to the basics for now.
Conclusion
So hopefully you guys can take something away from this post. I know that some of you are getting started and I’d like to hear some advice from some of you who have already experimented with affiliate marketing. Let me know your thoughts! Have a great mid-week Wednesday!
Great post. I will read your posts frequently. Added you to the RSS reader.
10 leads with $20 CPA = $400 for you
Your concept is right, but your math is faulty.
Thanks for mentioning that. I meant to say 20 leads.
oops forgot to close the <em> tag
well b4 i used to think zip and email submits would make me rich but then its not… I mean its lucrative but still you have to exert efforts to have great conversions
Good points. I’m just trying to get my head around the whole affiliate game.
You are 100% correct Nabil. CPA is the last thing you should look at. Targetted audience is one of the main things that you need to run a successful campaign.
I’m enjoying these posts…very timely as I am toying with the idea of affiliate marketing. You’re making these ultra easy to read and understand and that’s a huge draw. Good work!!
Nice post man! I agree with all your points.
I really want to try my hand at CPA offers, I just haven’t got started with them. My thoughts, are that the freebie, zip/email submits will convert better for the reasons you said, and those trial offers that require a credit card work good if you can use incentives on them. I know those freebie/get paid to sites are racking up the dough!
It’s good to see someone else getting in to this, and being able to watch you start it. I will try my hand at these types of promos shortly and report my results
There are many advantages of affiliate marketing. In affiliate marketing business there is no boss and no one will tell you what to do. It is an easier way to earn continuous money. Affiliate marketing helps businesses to earn more profits by offering their products to more websites that in turn create more sales.