Thats right! Not to be rude or anything, but a reader decides within 5-8 seconds whether they want to be on your blog or not. That’s a staggering statistic and that makes me think about how many people I am probably missing out on because of it. There are some things that just turn people off and I hope to discuss them here.

1) Ads – Okay, so I’m not going to knock on JohnChow or anything just because when you’re an established blogger, you can do whatever you want, and your readers will still be supportive. Your readers still have a lot to gain so they’re not going anywhere. What I’m talking about is people who have no business having ads on their blog anyway. These are people who believe in ad space SUPERmaximization. When theres not enough room and LOTS of ads. You can’t do that. You have to have a little white space to appear a bit more organized and clean.

2) Slow Website – Sometimes your website runs slow because of hosting issues and sometimes your blog is just graphic heavy. There are ways that you can help your blog perform better. You can optimize the graphics on your blog to load faster or even switch to a hosting provider that has better, faster servers. Sometimes there are widgets and javascripts running on your blog that also help slow it down. An example of a widget is the Entrecard widget. Tomorrow I will have a post that tests the speed of some of the most popular blogs in the blogosphere.

3) No Design/Customization – It takes a little effort but its good to have a blog that is customized. It helps the visitor know that you’ve spent some time on it and aside from that, even if youre a fairly new blog, it makes you look professional – as though you’ve been around longer. Having a default theme is so 2004. Readers now look for customized themes and eye-catching designs. As a marketing expert for product packaging would say, its not really what you sell, but how you sell it and thats what counts.

I have listed a few things that come to my mind when I wonder what would be the most obvious reasons why readers are turned away from your blog. These go hand in hand with how fast/slow your blog loads. In a few days, I will have a post about what you do in terms of the content you put out that turns away your readers. Hope you guys have a good weekend! Stay tuned for tomorrows post!